High all! We get a lot of questions coming through our portal asking us how we got started in cannabis and which products we love the most. Check out our recent chat with the bloggers at HeyHelloHigh.com:
Our CEO Krystal began a grow in college, and was always fairly open about her love for cannabis. Although this is a business first, we all enjoy the health benefits of cannabis and truly enjoy sharing our research and experiences with others.
The consensus at the office is our Plain Jane lotion and Drift Away tincture. Like most people in this industry, we work hard and play hard, so our CBD lotion is great for long days on our feet at the office, and our Drift Away helps us wind down at night.
We have seen such steady growth over the past three years, and we know there is even more ahead in the near future. We are poised to be one of the cannabis manufacturers that is able to capture a larger audience when recreational consumers enter the marketplace next year. We anticipate a huge demand and we are ready to keep up with it!
We have had so many cool moments, it’s hard to choose a favorite. Currently, we are in the final four for Dope Magazine’s “Best Edible Company” category for Yummi Karma, and “Best Packaging” for High Gorgeous. We’re really excited to go to the awards show and hope we come home with a trophy. That would put a huge exclamation point on our great year!
We have created all of our infused beauty products to look and feel like the ones we’re all used to using, only work better. For that reason, none of our products are intimidating for newbies. Most people begin with a lotion or body butter, and when they discover how great they feel afterward, they move on to the entire line.
We treat High Gorgeous like any other beauty company, so we like to introduce new products seasonally. We came out with our suntan oil for summer, so get ready for other exciting products – just in time for fall/winter. Our CBD-only products have become really popular, and we continue to grow our Plain Jane line. We just added a CBD lip balm, which is our new favorite beauty secret!
I think there are advantages and disadvantages to being women in this industry. On one hand, as younger women, we haven’t always been taken seriously on the business side of things. People have assumed we were promo girls at shows, rather than the ones who were running the company. That being said, we have built the most amazing network of other industry women, who have been more supportive and encouraging than we could have imagined. Being women has also helped us relate to female consumers, who tend to be the ones making the healthy choices for their families.
We would say to anyone looking to get into the industry to work hard and treat it like any other business. This industry takes a lot of work, but it also has one of the best communities around. There are so many organizations, like Women Grow, that help anyone trying to break into cannabis. And, at the end of the day, listen to your instincts. We have had so many people with great intentions give us advice, but sometimes the best advice comes from within your team. In order to be successful, you have to be happy with what you do. That’s what we did, and it paid off!